Content & Brand Lead
If you've wanted to write about healthcare for families instead of clinicians, this is the gig.
Own The Care Journal, the brand voice, and every word a Bangalore family reads from us.
Care Givers is, at its core, a content company that also places caregivers. The Care Journal, the service pages, the locality pages, the tone of the WhatsApp messages our Care Managers send at 11 PM — they all need a single, calm, honest voice. The Content & Brand Lead owns that voice.
You'll publish 4 long-form journal posts a month, refresh service and locality pages quarterly, commission illustration and photography, run a monthly newsletter, and shape every piece of family-facing communication. You'll also own SEO — keyword strategy, internal linking, AEO/llms.txt content, structured data tone, the lot.
This is the right role for a senior healthcare writer, a brand editor from a wellness brand, or a journalist who's been looking for a way to do mission-aligned work without giving up craft.
The work, day-to-day.
Real responsibilities — not vague aspirations. If something sounds like it isn't your strength, tell us in the application. We'll work with it.
- Publish 4 long-form journal posts per month, each ≥1,200 words
- Maintain and version-control the entire content corpus (services, localities, journal)
- Run editorial review for clinical accuracy with the consulting nurse
- Commission illustration, photography and short video from agencies
- Manage SEO end-to-end — keyword strategy, on-page optimisation, AEO, llms.txt
- Write the monthly newsletter (~5,000 subscribers, growing)
- Maintain brand-voice guide and review all family-facing copy
- Build and brief external freelancers as content needs scale
- Track content performance — rankings, time on page, conversions
- Run quarterly content reviews with the founder
- Represent the brand at small media conversations and partnerships
- Develop the editorial-board partnership with our consulting clinicians
What a day looks like.
The shape of a real day in this role. Routines flex around the situation — but this is the rhythm we keep returning to.
- 9:00 AMEditorial planning — review the month's content calendar
- 10:00 AMDeep work — draft the week's long-form journal post
- 12:30 PMLunch, light reading (research for next piece)
- 1:30 PMReview of our consulting nurse's edits on a dementia piece
- 3:00 PMSEO review — keyword ranking, top-performing pages, gaps
- 4:00 PMBrief illustrator on next month's locality page series
- 5:30 PMEdit a Care Manager's WhatsApp template for consistency
Must-haves.
- 5+ years content / editorial experience, ideally in healthcare or wellness
- Demonstrated long-form writing chops (portfolio required)
- Working knowledge of SEO and analytics (Search Console, GA4)
- Ability to edit clinical content for a lay audience without losing accuracy
- Strong project management — running 4 pieces a month with research, edit, illustration
- Comfort with markdown, Git or similar version-controlled workflows
Bonus skills.
- Prior experience at a healthcare publication, wellness brand, or care startup
- Experience with Indian regional language content (Kannada, Tamil, Hindi)
- Hands-on SEO at an Indian D2C / healthcare brand
- Comfort briefing illustrators or photographers
- AEO / generative-search experience
We invest in you before you invest in us.
- Editorial freedom within the brand framework
- Direct access to consulting clinicians for fact-checking
- Annual budget for freelancers, illustrators, photography
- Conference budget (writing / SEO / healthcare)
- Equity / stock options
- Hybrid work — 2 office days, 3 remote days
- Career path into Head of Brand or Founder's office
- Hybrid work (2 office days, 3 remote)
- Annual conference + book budget ₹50,000
- Stock options (cliff after 1 year)
- Group medical insurance (family floater)
- Annual leave (24 days)
- Sabbatical eligibility after 3 years
Head of Brand & Content (₹1.5–2.5L/month + equity) after 2 years. Path into broader marketing or founder's office.
Your next 3 years.
A real growth path. We promote from within first — most senior roles at Care Givers are filled by people who started in a different role.
- Year 1–2Content & Brand Lead
Own the editorial calendar. Build SEO/AEO into a moat.
- Year 2–3Head of Brand & Content
Build a small content team (2–3 people), expand into video and vernacular.
- Year 3+Head of Marketing / Founder's Office
Own all of brand + acquisition + retention.
What candidates ask us.
Will I be writing every word, or commissioning?
Both. Year 1 is heavier on writing (4 long-form pieces/month). Year 2+ you commission more as the team grows.
Does clinical accuracy matter that much for a marketing role?
Yes — significantly. We're in a YMYL category. Every clinical claim is reviewed by our consulting nurse. If you're allergic to fact-checking, this isn't the role.
Can I work fully remote?
Not initially. The 2-office-days pattern is important while we build the editorial board and shoot photography. After year 1, more flexibility.
How much SEO is in this role?
About 30%. Keyword research, on-page optimisation, internal linking, AEO content shaping, analytics review.
Apply for Content & Brand.
We aim to give every applicant a clear answer within 7 days. No fees, no document deposits, no ghosting.
We never charge applicants. Genuine offers come on company email only.
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The hard part is asking.
We’ll take it from here.
Book a verified caregiver in under 3 minutes. Or message us — we’ll listen first, and only suggest what your family actually needs.