Care GiversBangalore
CorporateSeniorFull-time

Digital Marketing Strategist

Build the growth engine for one of the most ranked-for caregiving sites in India.

Own paid acquisition, SEO performance, email and the analytics that tell us what's working.

Apply by email Read the full role
About this role

Care Givers has invested deeply in content — over 60 well-ranked pages already, eight pillar journal posts, comprehensive schema, a working AEO surface. The Digital Marketing Strategist takes that foundation and builds the growth engine around it: paid acquisition that scales, SEO that compounds, email and lifecycle that retains, analytics that tell the truth.

Your day is split between strategy and execution. Strategy: where does the next 1,000 customers come from? Execution: launch the Google Ads campaign on Monday, ship the new landing page A/B test on Wednesday, analyse the funnel drop-off on Friday.

If you've grown a healthcare brand from a few hundred monthly bookings to a few thousand, or run paid at an Indian D2C with intent-driven search behaviour, this is built for you. You'll work alongside the Content & Brand Lead — they own the editorial voice and SEO content; you own the performance side, paid, and the analytics that connect both to revenue.

What you'll do

The work, day-to-day.

Real responsibilities — not vague aspirations. If something sounds like it isn't your strength, tell us in the application. We'll work with it.

  • Plan and run paid acquisition across Google Ads, Meta and YouTube
  • Set and manage the monthly performance budget (currently ₹4–6L/month, scaling)
  • Manage SEO performance tracking — rankings, CTR, page experience, technical health
  • Own the analytics stack — GA4, Search Console, Looker Studio dashboards
  • Build and run lifecycle email campaigns (newsletter, post-booking, re-engagement)
  • Run continuous landing-page A/B tests on top-converting pages
  • Build retargeting and audience strategies (Meta CAPI, Google Customer Match)
  • Coordinate with Content & Brand on SEO keyword priorities and content gaps
  • Coordinate with Family Care Counsellor team on lead quality feedback loops
  • Monthly performance review with founder — channels, CAC, payback, retention
  • Maintain the marketing tech stack (analytics, CDP, email, attribution)
  • Identify and pilot new channels — affiliates, WhatsApp marketing, partnerships
A day in the life

What a day looks like.

The shape of a real day in this role. Routines flex around the situation — but this is the rhythm we keep returning to.

  1. 9:00 AM
    Check overnight performance — yesterday's spend, CPL, bookings, anomalies
  2. 10:00 AM
    Adjust Google Ads bids and pause underperforming keywords
  3. 11:30 AM
    Working session with Content Lead on next month's SEO content roadmap
  4. 1:00 PM
    Lunch + Looker Studio dashboard refresh
  5. 2:00 PM
    Launch new A/B test on the cost-calculator landing page
  6. 3:30 PM
    Review the lifecycle email sequence drafts
  7. 5:00 PM
    Weekly performance sync with founder and Family Care Counsellor team
What we look for

Must-haves.

  • 4+ years digital marketing / growth at a D2C, healthcare, or consumer-services brand
  • Hands-on Google Ads + Meta Ads experience (not just managed by an agency)
  • Strong GA4 and Search Console proficiency
  • Demonstrated SEO performance work (rankings → traffic → conversions)
  • Comfort with A/B testing tools (VWO, Optimizely, Posthog, or similar)
  • Email lifecycle experience (HubSpot, Mailchimp, Customer.io, or similar)
  • Strong commercial instinct — every metric tied to revenue and unit economics
Nice to have

Bonus skills.

  • Healthcare, eldercare or fertility/wellness vertical experience
  • Indian local-language marketing (Kannada, Tamil, Hindi)
  • WhatsApp Business API marketing
  • Hands-on SQL or BigQuery comfort
  • Existing relationships with Indian DSPs or affiliates
What we provide

We invest in you before you invest in us.

  • Real budget authority — ₹4–6L/month performance budget, growing to ₹15L+ within a year
  • Modern stack — GA4, Search Console, Meta CAPI, server-side tracking, Looker Studio
  • Direct line to founder for fast experimentation decisions
  • Strong content foundation already built — you don't start from zero
  • Equity / stock options
  • Hybrid work (2 office days)
  • Conference and training budget (Brighton SEO, Mozcon, Optimizely Opticon)
Compensation & benefits
₹₹70,000 – ₹1,30,000/ month
  • Hybrid work (2 office days, 3 remote)
  • Stock options (cliff after 1 year)
  • Conference + training budget ₹50,000/year
  • Group medical insurance (family floater)
  • Annual leave (24 days)
  • Annual performance bonus 1–2 months
  • Modern hardware (Mac + display)
Pay growth

Head of Growth (₹1.5–2.5L/month + equity) after 18–24 months. Path to VP Marketing as the business scales.

Where this can lead

Your next 3 years.

A real growth path. We promote from within first — most senior roles at Care Givers are filled by people who started in a different role.

  1. Year 1
    Digital Marketing Strategist

    Build the growth engine. Set up reliable analytics, performance channels, lifecycle.

  2. Year 1–2
    Head of Growth

    Build a small team. Add new channels — affiliates, WhatsApp, partnerships.

  3. Year 3+
    VP Marketing

    Own all of growth + brand + retention at scale.

Frequently asked

What candidates ask us.

Do I own the budget or just propose it?

You own it within agreed monthly caps. Founder approves quarterly increases based on CAC and payback.

Is there an agency I'll be replacing?

We use a small performance-marketing agency today. You'll decide whether to keep them as execution support, bring it fully in-house, or change vendors.

Will I have to write the ads myself?

You'll brief Content & Brand on copy. You'll likely own iteration and short-form ad copy yourself.

How is success measured?

Blended CAC, payback period (month), booking volume by channel, and SEO + paid contribution to revenue. We share the dashboard.

Ready when you are

Apply for Digital Marketing Strategist.

We aim to give every applicant a clear answer within 7 days. No fees, no document deposits, no ghosting.

Apply by email Call +91 80 4567 8910

We never charge applicants. Genuine offers come on company email only.

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